Blog Post #8 - Compare and Contrast: Two Product or Two Restaurants

   In Korea, there were two big movie theaters one is CGV and another is Lotte Cinema. These two theaters always were compared with each other by their service, convenience and so on. But for that, CGV and Lotte Cinema have many similar things such as area size, ticket price, card discount, saved money, coupon book, VIP membership, hold some special event and located in department stores or multiplexs. Even CGV and Lotte Cinema have not their own special conept, so uaually people don’t avoid one side.

   But in my case, I like to participate in movie events so I found some different points of these two theaters by went a lot of time. First is screen location. In CGV, they fixed the screen about 2m up so when I saw the movie in fisrt line, I couldn’t see conveniently. But Lottecinema screen is fixed little down than CGV so in first lin, I could see well. Second is food selling. Popcorn, carbonated drink, Nacho, Churros and butter calamars grills are selled commonly. But popcorn size is different and other foods taste is also different. Lotte Cinema’s Churros and calamars grills are more delicious than CGV’s and CGV’s drink kind is more various than Lotte Cinema’s. Third is space of seats raw. I felt CGV is more spacious of each raw than Lotte Cimema’s but in first line, Lotte Cinema has stools for put on my legs or bag or clothes it can not see in CGV. Last is very important point for my hobby that is ticket. My hobby is collecting movie and concert ticket that I saw, so ticket means over evidence of “I saw this movie” but online reservation case, CGV don’t give ticket. They just give me a written movie name and time ticket, on the other hand Lotte Cinema give me a ticket that I wanted.

   Through these similar and contrast points, I choose Lotte Cinema as my best theater. Decisive reasons are ticket, convenient of seat and taste of butter calamars grills. But if CGV change their ticket rule, I have a mind that considering the best theater.